Business Innovation in AT

July 15, 2017 | Las Cruces, NM

This marked the begging of the movement for like-minded ATs. Read the full recap here.

If you're interested in bringing a similar event to your area please let us know!!


  • Understand how business principles apply in your setting.
  • Improve ability to connect passion and skills for financial impact.
  • Contribute to the future of the profession.


  • Daily activities are focused on increasing overall value for the athletic trainer. Speakers will discuss measurable data points with interaction and discussion aimed at working toward a common goal.
  • Topics
    • Why Not You?
      • Alisha Pennington, ATC
      • Owner/CEO ATvantage 
    • AT Skill Set in Greater Healthcare Delivery
      • Denise Campbell, PT, ATC 
      • Owner/CEO Southwest Sport & Spine Center, Inc
    • ATs in Hospital Departments
      • Mark Copeland, MBA, ATC
      • Director of Outreach Mountain View Regional Medical Center
    • An Untapped Prevention Market 
      • Adam Halpern, ATC 
      • Owner/CEO Megalith
    • Identifying Your Value
      • Terry Adler, PhD 
      • Professor of Marketing NMSU
    • Outcomes Tracking & Value
      • Mimi Einstein 
      • Business Development - Focus On Therapeutic Outcomes, Inc.
    • Business Innovation
      • Kathy Derringer, EdD, ATC 
      • Owner D&D Sports Medicine
    • Start with Why
      • David Gallegos, ATC
      • Deputy CEO Southwest Sport & Spine Center, Inc  


  • Enjoy the presentation from sunny Las Cruces, NM to gain face-to-face interaction with like-minded professionals.
  • Can't travel to us, no problem! This summit will be offered through a live broadcast so you can join the fun from anywhere!